Why are Disney+ accounts being hacked
One of the great challenges of launching a business, new service, product, and such is the constant game of battleship of choices.
Choices on where to launch your product
Choices on what to include in your product — features, functions, base
Choices on pricing tiers and promotions
Choice on planning to learn under fire, and choices to build SOP
Product owners and entrepreneurs know the pain
Having to make these choices is both an art and a privilege. These need to be married together and when they aren’t just right, well things can get bumpy. Bumpy doesn’t mean doomed, it just means some extra hard work.
This is the right course and perfectly natural. Disney+ launches with 10 MILLION subscribers. That is a pretty epic launch right there, and demands a bit of hustle on the back end to really keep up with the pace. The better they execute the less chance they will have a NetFlix Christmas outage of seasons past.
We can’t envision every circumstance, but we can put people in the right place to execute.
When you review the comment boards and twitter you generally see good. Sifting through all those tweets and posts though, you do see the issues. To see more good than bad is phenomenal, but there is a little thread of challenge to overcome.
First is the cybersecurity of consumer accounts. That is literally the customer facing side of the product. When a customer is locked out of their account, it is frustrating. Emotions kick in a fast and furious way
- “Did I do something wrong? (self doubt)
- “I knew I should have saved my money” (regretting decision before even experiencing product)
- “Did I get hacked, and now my money is at risk too?” (fear)
- “Is Disney+ safe to use?” (brand at risk)
How to make magical product experiences in the face of a wicked world
To have a great experience, your ACCOUNT LOCKOUTS, error pages, and customer handling needs to be reflective of that magical experience expected with Disney. Here is a beautiful Pixar example…
When building products we need to think of all the use cases our customers will travel with our business and product. It is challenging, and we can’t have all the answers upfront. We can be prepared -
- Seeing trends in consumer navigation behavior
- Due care around cybersecurity to be resilient to attackers
- Activate similar cybersecurity offensive capabilities as Facebook (where they actually see what accounts are being sold, and then preemptively work with the customer / shut down those accounts)
- Add 2 factor authentication — I mean, even our dog’s doggy-cam has 2 factor :)
- Have teams ready to rapidly respond, sometimes, just being ready to respond is more important than waiting for perfect (actually it always is).
Just some thoughts on product development, start-ups, new launches, and creating amazing user experiences in the face of challenge and the unknown.
Credit to ZDNet for their article on the highlighted hacks, check it out and give them love.
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I am a father, study of human behavior, strategist, cybersecurity executive, and a coach and mentor on a journey to give more than I receive everyday. I lead teams globally, build products, and daily an executive for a leading company where I serve the largest companies in the world using the largest cloud deployments in the world impacting the financial services, healthcare, and fintech industries. I provide these publications and content through my media agency to deliver insights and advantages. Mindset, mental strength, mentorship, personal improvement, health, fitness, and humanist ideas are drawn from personal research and practice. Everything read and heard is my original works and my own perspective. All rights reserved for noted authors and sources. I produce research and strategy, as well as provide advisory services that include inquiries, briefings, consulting projects, and presentations on published findings as well as bespoke speaking engagements where I often keynote at conferences, seminars, and roundtables annually.