What is the value of your digital product compared to your in-person product?

Pricing digital offerings without the boat anchors of the past

So there is a variance here where the university had valued the digital product versus the in-person product and now is charging two different price points for the same material. Universities here are a single example. There are several others that have been equally as nimble but with different results.

Service, Coaching, and Consulting pricing done well

Another example in the knowledge of space has to do with coaches, consultants, and mentors where they equally leverage in person and remote service delivery. The difference is there was no pricing variance - the price was the same before, and when pandemic requirements were put in place, the same price point was applied for those being served remotely.

  • Coaches in the fitness industry were coaching their athletes and members by cameras. At home kits, loaner equipment, or simple home items were utilized for equipment as they were coached via video cameras on phones
  • Consultants were able to eliminate travel expenses, travel delays, and include more team members on projects — delivering better services for all ongoing projects.
  • Mentors still gave 30 minutes or an hour with their clients, achieving the same results and consistency the is so vital in developing healthy habits

The value exchange is the same and so the price point is the same.

Universities and services — what is the value you are offering?

As we look at businesses that seek to adjust their execution, the value discussion and how you deliver it has to become the center point. Whether you are a university, teaching an online course, a business mentor, are steering product development, or any knowledge worker service — your value proposition is what you deliver, not how you deliver it in both a in-person. The next level business leaders and organizations will further extend to a distributed individual format that scales.

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About Me

I am a father, study of human behavior, strategist, cybersecurity executive, and a coach and mentor on a journey to give more than I receive everyday. I lead teams globally, build products, and daily an executive for a leading company where I serve the largest companies in the world using the largest cloud deployments in the world impacting the financial services, healthcare, and fintech industries. I provide these publications and content through my media agency to deliver insights and advantages. Mindset, mental strength, mentorship, personal improvement, health, fitness, and humanist ideas are drawn from personal research and practice. Everything read and heard is my original works and my own perspective. All rights reserved for noted authors and sources. I produce research and strategy, as well as provide advisory services that include inquiries, briefings, consulting projects, and presentations on published findings as well as bespoke speaking engagements where I often keynote at conferences, seminars, and roundtables annually.

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James DeLuccia

James DeLuccia

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Technologist, Researcher, Artist, Executive, Father, Author, Inventor, Speaker, and CrossFit...