Make the content you want
You look at what is trending and you think — I can do that too. Maybe you are on LinkedIN and someone shares a valuable video, and you think YES. I can do that. Sadly, you don’t make it… or worse you do and after creating it realize it isn’t you.
You have wasted not only your time, talent, and if you share it — an imposter of WHO you really are inside. Pretty terrible, right?